GoBus Wins Marketing Spotlight Award from South West Transit Association

August 28, 2024

GOBUS

Pictured Left to Right: ETCOG’s Transportation Director, Vince Huerta; SWTA Executive Director, Rich Sampson; and ETCOG’s Communications Director, Lindsay Vanderbilt

The East Texas Council of Governments' rural transit system, GoBus, is pleased to be a recipient of the South West Transit Association's (SWTA) Annual Spotlight Awards. The awards celebrate the exceptional efforts and contributions of transit agencies and organizations across the region that have significantly impacted their communities.

 

“We extend our heartfelt congratulations to all the winners of the SWTA Annual Spotlight Awards," said Rich Sampson, Executive Director of the Southwest Transit Association. "Every year, marketing professionals throughout the SWTA Nation create exceptional campaigns showcasing their unique passion for creativity. It is an honor to continue this tradition."

 

ETCOG received the Hit the Spot Electronic Media Award for its GoBus testimonial video produced to promote GoBus and share how it benefits the surrounding 14 counties. Watch the video at https://youtu.be/7QFvdhkGK70. 

 

"We are thrilled to win a Spotlight Award for a video created highlighting how GoBus impacted the lives of two of our customers," said ETCOG's Communications Director, Lindsay Vanderbilt. "Transportation is a necessity, and we are proud to provide safe, reliable, and friendly services here in East Texas through GoBus."

 

Two members of the ETCOG team, Vince Huerta and Lindsay Vanderbilt, joined other award recipients and marketing experts to share details on their award-winning campaigns and projects at the SWTA Summer University Conference held July 28-31, 2024, in Fort Worth, Texas.


The awards – reviewed and judged by marketing and communication professionals at transit agencies and private marketing firms – are among the oldest awards recognizing marketing campaigns and projects in the public transportation industry, first awarded in 1990. SWTA's membership covers Arizona, Arkansas, Colorado, Kansas, Louisiana, New Mexico, Oklahoma, and Texas.


Testimonial Video

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