GoBus Wins Marketing Spotlight Award from South West Transit Association

ETCOG has completed a major fleet replacement for its GoBus rural transit system, with approximately $1.5 million in funding used to purchase and receive multiple new vehicles now ready to serve communities across East Texas. The funding was part of a broader initiative led by TxDOT in late 2024 to secure federal support for rural transit agencies across Texas. That effort brought in more than $26 million in federal funding statewide to address critical fleet replacement needs and help rural systems replace aging vehicles more quickly than would normally be possible. Under typical annual funding levels, most rural transit agencies are only able to replace one to two vehicles per year. This investment gave ETCOG the opportunity to replace several GoBus vehicles that had significantly exceeded their useful life, strengthening the system’s ability to provide safe, dependable transportation for the people who rely on it every day. The new vehicles will help improve safety, reliability, and service continuity for rural residents who depend on GoBus for essential trips such as medical appointments, work, shopping, and other daily needs. With the buses now received, ETCOG is better positioned to maintain consistent service and reduce the risk of disruptions caused by aging equipment. “This funding allows us to continue delivering on our mission of providing safe, reliable, and friendly transportation to the communities we serve,” said Vince Huerta, Director of Transportation. “It ensures we can maintain the level of service our riders depend on every day.” This fleet replacement reflects a meaningful investment in rural public transportation and in the East Texans who count on GoBus to stay connected to essential services and opportunities.

Improving mobility is an ongoing objective for persons living, working, or visiting the East Texas region. As the lead agency for our region, the East Texas Council of Governments (ETCOG) is working with the Texas Department of Transportation (TxDOT) and a consultant team to prepare an update of the Regional Public Transportation Coordination Plan for Anderson, Camp, Cherokee, Gregg, Harrison, Henderson, Marion, Panola, Rains, Rusk, Smith, Upshur, Van Zandt, and Wood counties. The 2026 Plan seeks to identify practical strategies for improving the day-to-day mobility of all residents of the region, but especially older adults, persons with disabilities, low-income individuals, zero-car households, area youth, persons with limited English proficiency, veterans, clients of workforce agencies, and employment/job seekers. It will include a variety of public participation opportunities including a bilingual (Spanish/English) project webpage, community survey, and focus groups with members of the target populations listed above. We will also conduct surveys of stakeholders and transportation providers to gain additional insight into the transportation needs and resources available to the region. While public transportation plays a significant role in regional mobility, it is far from the only transportation provider. As such, we will be reaching out to many organizations that provide transportation services or support for transportation to gain a comprehensive understanding of the mobility resources available within East Texas communities. All residents are encouraged to take the community survey by clicking here . If you are interested in participating in a focus group, you’ll have the opportunity to let us know at the end of the survey. If you are an organization that serves any of the target populations listed above, have not received a stakeholder survey, and would like to complete a stakeholder survey and/or receive materials to distribute to those you serve, click here to send us your request . Make sure you include your email address so we can respond.