GoBus Pilot Programs Deliver Strong Results Across East Texas

September 3, 2025

GOBUS

The GoBus Service Expansion Pilot Programs are proving to be a major success, helping connect more people to the places they need to go. Launched earlier this year, GoBus added additional routes in several counties and the new GoNOW microtransit service in Palestine, which has already boosted ridership and expanded travel options for residents across the region.

 

ETCOG's Transportation Director, Vince Huerta, shared that the frequency of service from rural areas into nearby cities has increased by an average of 75 percent in the participating counties. In Palestine, the GoNOW microtransit service has grown ridership by 22 percent within its first few months.

 

“These are just a few of the measurable ways Service Expansion funds are directly benefiting our communities,” Huerta said. “Transportation isn’t just about mobility. It’s a lifeline for people to maintain independence, access medical care, secure jobs, and stay connected.”

 

The pilot programs have made immediate impacts in Henderson, Anderson, Cherokee, Camp, Upshur, Harrison, Marion, and Van Zandt counties. Residents now have new or expanded routes into larger cities such as Tyler and Longview, more frequent connections, and local microtransit options.

 

Community surveys and rider requests pointed to a need for more reliable connections to jobs, healthcare, and essential services. The Service Expansion Program is helping close those gaps and strengthen the entire 14-county region.

 

Huerta also recognized the support of TxDOT staff in making the pilot projects a reality. “Our TxDOT Public Transportation Coordinator, Nancy Hoehn, has been an essential part of making these programs successful, and we are grateful for her ongoing commitment and support,” he said.

 

GoBus will continue to monitor ridership, gather community feedback, and review performance to determine next steps. For more information about routes, schedules, and GoBus services, visit www.gobustransit.com or call 903-218-6450.

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Connecting East Texas 2026: A Regional Coordinated Transportation Plan

By GoBus • January 21, 2026
Improving mobility is an ongoing objective for persons living, working, or visiting the East Texas region. As the lead agency for our region, the East Texas Council of Governments (ETCOG) is working with the Texas Department of Transportation (TxDOT) and a consultant team to prepare an update of the Regional Public Transportation Coordination Plan for Anderson, Camp, Cherokee, Gregg, Harrison, Henderson, Marion, Panola, Rains, Rusk, Smith, Upshur, Van Zandt, and Wood counties. The 2026 Plan seeks to identify practical strategies for improving the day-to-day mobility of all residents of the region, but especially older adults, persons with disabilities, low-income individuals, zero-car households, area youth, persons with limited English proficiency, veterans, clients of workforce agencies, and employment/job seekers. It will include a variety of public participation opportunities including a bilingual (Spanish/English) project webpage, community survey, and focus groups with members of the target populations listed above. We will also conduct surveys of stakeholders and transportation providers to gain additional insight into the transportation needs and resources available to the region. While public transportation plays a significant role in regional mobility, it is far from the only transportation provider. As such, we will be reaching out to many organizations that provide transportation services or support for transportation to gain a comprehensive understanding of the mobility resources available within East Texas communities. All residents are encouraged to take the community survey by clicking here . If you are interested in participating in a focus group, you’ll have the opportunity to let us know at the end of the survey. If you are an organization that serves any of the target populations listed above, have not received a stakeholder survey, and would like to complete a stakeholder survey and/or receive materials to distribute to those you serve, click here to send us your request . Make sure you include your email address so we can respond. 
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Free Holiday Transit Service Returns to Palestine

By GoBus • November 6, 2025
ETCOG is pleased to announce the return of Palestine’s Seasonal Transit Service, operated by GoBus and partially funded by Visit Palestine. This free evening and weekend shuttle will run from November 14 through December 28, helping residents and visitors enjoy holiday festivities across the city, including trips to the Texas State Railroad. Whether you're heading to a local event, staying at one of the area’s hotels, or exploring downtown, GoBus makes it easy to get around. The flex route service includes scheduled stops at all major hotels and downtown destinations, and can also stop at other locations along the route upon request. Each shuttle is handicap accessible and operated by highly trained ETCOG drivers, ensuring a safe and comfortable ride for all passengers. This seasonal service is designed to support community engagement and tourism during the holidays, making it easier for everyone to participate in Palestine’s festive offerings. To learn more about the route or view the schedule, visit www.gobustransit.com/palestine-seasonal-service.
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Join Us for a Grand Opening Ceremony for our New GoBus Maintenance Facility!

By GoBus • October 2, 2025
The East Texas Council of Governments (ETCOG) is proud to announce the grand opening of its new GoBus Maintenance Facility with a ribbon-cutting ceremony on Thursday, November 13, at 2:00 PM. The celebration will take place at the new facility, located directly behind ETCOG’s headquarters at 3800 Stone Road in Kilgore, and the public is invited to attend. This new $3.3 million facility, funded by the Federal Transit Administration and the Texas Department of Transportation, represents a major step forward for the GoBus program. With two work bays, a dedicated wash bay, training rooms, and expanded fleet parking, the facility will serve as the home base for both GoBus administrative and maintenance teams. “This facility allows us to take a more proactive approach to vehicle maintenance and safety,” said Vince Huerta, ETCOG Transportation Director. “Having the ability to complete repairs in-house means we can get vehicles back on the road faster and continue delivering safe, reliable transportation services.” The GoBus program provides public transit service across ETCOG’s 14-county region. By investing in in-house maintenance, ETCOG will be able to improve efficiency, conduct more thorough inspections, and reduce repair turnaround times—all while keeping service reliable for East Texas riders. Community members, partners, and stakeholders are encouraged to join ETCOG staff for the ribbon-cutting and facility tour. The event not only celebrates the opening of a new building but also marks an investment in the future of regional transit and the people who rely on it every day.

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