ETCOG Director Awarded Outstanding Public Transportation General Manager
September 14, 2020
GOBUS
The East Texas Council of Governments
is pleased to announce the Texas Transit Association awarded GoBus Director, Vince Huerta, with "Outstanding Public Transportation Manager" of the year at the 2020 convention in South Padre Island.
Huerta has been a part of the public transportation industry for over 20 years and has extensive urban, small urban, and rural Texas transit experience to include his active duty on the TTA Board of Directors and Executive Committee.
“Vince has done an outstanding job leading our transportation team since his arrival here at ETCOG. His dedication and commitment to excellence and uncompromising focus on results in all he does is evident every single day! I am glad to see TTA agrees with what we have known for quite some time: Vince is one of the very best Transportation Directors in the entire State of Texas and we are fortunate and blessed to have him here in East Texas,” said ETCOG Executive Director David Cleveland.
Huerta joined ETCOG in May of 2018 and has continued to find ways to grow and support East Texas transportation. Notable accomplishments during his tenure include a 40% increase in ridership since 2018, drastically increased safety protocols, brought in a customized fleet, and further built procedural and monetary efficiencies. With the help of staff, Huerta was even able to initiate fare reduction to $2 per trip and altogether eliminate fares for veterans and active military personnel.
“It is only because of how greatly my staff has represented me with their hard work and dedication that I am able to accept such an award. We have made amazing strides together for East Texas Transportation this year, and I could not be more proud to exemplify ETCOG and GoBus,” said Huerta.
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ETCOG has completed a major fleet replacement for its GoBus rural transit system, with approximately $1.5 million in funding used to purchase and receive multiple new vehicles now ready to serve communities across East Texas. The funding was part of a broader initiative led by TxDOT in late 2024 to secure federal support for rural transit agencies across Texas. That effort brought in more than $26 million in federal funding statewide to address critical fleet replacement needs and help rural systems replace aging vehicles more quickly than would normally be possible. Under typical annual funding levels, most rural transit agencies are only able to replace one to two vehicles per year. This investment gave ETCOG the opportunity to replace several GoBus vehicles that had significantly exceeded their useful life, strengthening the system’s ability to provide safe, dependable transportation for the people who rely on it every day. The new vehicles will help improve safety, reliability, and service continuity for rural residents who depend on GoBus for essential trips such as medical appointments, work, shopping, and other daily needs. With the buses now received, ETCOG is better positioned to maintain consistent service and reduce the risk of disruptions caused by aging equipment. “This funding allows us to continue delivering on our mission of providing safe, reliable, and friendly transportation to the communities we serve,” said Vince Huerta, Director of Transportation. “It ensures we can maintain the level of service our riders depend on every day.” This fleet replacement reflects a meaningful investment in rural public transportation and in the East Texans who count on GoBus to stay connected to essential services and opportunities.

Improving mobility is an ongoing objective for persons living, working, or visiting the East Texas region. As the lead agency for our region, the East Texas Council of Governments (ETCOG) is working with the Texas Department of Transportation (TxDOT) and a consultant team to prepare an update of the Regional Public Transportation Coordination Plan for Anderson, Camp, Cherokee, Gregg, Harrison, Henderson, Marion, Panola, Rains, Rusk, Smith, Upshur, Van Zandt, and Wood counties. The 2026 Plan seeks to identify practical strategies for improving the day-to-day mobility of all residents of the region, but especially older adults, persons with disabilities, low-income individuals, zero-car households, area youth, persons with limited English proficiency, veterans, clients of workforce agencies, and employment/job seekers. It will include a variety of public participation opportunities including a bilingual (Spanish/English) project webpage, community survey, and focus groups with members of the target populations listed above. We will also conduct surveys of stakeholders and transportation providers to gain additional insight into the transportation needs and resources available to the region. While public transportation plays a significant role in regional mobility, it is far from the only transportation provider. As such, we will be reaching out to many organizations that provide transportation services or support for transportation to gain a comprehensive understanding of the mobility resources available within East Texas communities. All residents are encouraged to take the community survey by clicking here . If you are interested in participating in a focus group, you’ll have the opportunity to let us know at the end of the survey. If you are an organization that serves any of the target populations listed above, have not received a stakeholder survey, and would like to complete a stakeholder survey and/or receive materials to distribute to those you serve, click here to send us your request . Make sure you include your email address so we can respond.
ETCOG is pleased to announce the return of Palestine’s Seasonal Transit Service, operated by GoBus and partially funded by Visit Palestine. This free evening and weekend shuttle will run from November 14 through December 28, helping residents and visitors enjoy holiday festivities across the city, including trips to the Texas State Railroad. Whether you're heading to a local event, staying at one of the area’s hotels, or exploring downtown, GoBus makes it easy to get around. The flex route service includes scheduled stops at all major hotels and downtown destinations, and can also stop at other locations along the route upon request. Each shuttle is handicap accessible and operated by highly trained ETCOG drivers, ensuring a safe and comfortable ride for all passengers. This seasonal service is designed to support community engagement and tourism during the holidays, making it easier for everyone to participate in Palestine’s festive offerings. To learn more about the route or view the schedule, visit www.gobustransit.com/palestine-seasonal-service.



